ASSIGNMENT:  Business Plan & Brand Book Design
ROLE:  Design Director

Just Chill is the world's first calming drink that helps reduce stress and enhance focus. The mission of the company was to create a performance revolution around the tagline, The Power of Calm. The management team understood that in order to make a big splash in the highly competitive beverage industry, they would need a promotional vehicle that would help them tell their unique story. I partnered with the CEO and the executive leadership team to design a marketing booklet that outlined the company history and culture, key business objectives, product benefits and future industry projections.