ASSIGNMENT:  Brand Development & Website Redesign
ROLE:  Creative Director

ALZ Forum, formally known as the BioMedical Research Forum, needed a total site redesign. The mission of the redesign was to deliver on the promise for Alzheimer’s Disease, bringing researchers together with the most up-to-date biomedical data and contextualized information in ways that were not possible before. The initiative was to measure the site's success beyond the standard statistics of page views, number of members, and time spent on the site. It's success is measured by the site’s ability to allow researchers to connect, inform, share and engage, ultimately helping researchers to discover more efficacious AD diagnostics, drugs and therapies faster and more efficiently.