ASSIGNMENT:  Digital Landscape Redesign
ROLE:  Associate Creative Director

This account started small with the team being awarded the redesign of both the physician and customer portal sites. Both projects were more of an exercise in producing simple taxonomy, great information architecture, and leveraging smart technology to create a clean, intuitive, and responsive user interface. Cigna Health was so impressed with this work, that they awarded the team the redesign of the corporate website. Working in tandem with Cigna's internal brand and marketing team, we created a concept with a focus centered around the customer and their experiences with Cigna Health. This concept positioned Cigna Health in a much different light within the crowded health insurance industry.