ASSIGNMENT:  Unity Imaging Platform Branding & Marketing Design
ROLE:  Creative Director

Precision Optics Corporation has pioneered a transformative approach to address the evolving demands of the endoscopy market—where miniaturization, superior image quality, and single-use innovations are becoming the industry standard. To meet these challenges head-on, they introduced the Unity Imaging Platform: a modular, scalable solution designed to accelerate time-to-market and reduce development complexity. To help the company stand out in this competitive space, I partnered with the Vice President of Business Development to establish a distinctive brand identity and design a comprehensive marketing booklet. This piece showcased the company’s rich history, core values, strategic objectives, product benefits, and future outlook. The visual language and messaging we developed were also adapted across key brand touchpoints, including the company’s website, social media and trade show booth, creating a cohesive and compelling presence across all platforms.