ASSIGNMENT:  Verified by Visa Campaign Design
ROLE:  Senior Art Director

Visa USA needed an ad campaign for the Verified by Visa product offering. The idea was to create a campaign which was geared around the individuality of each card holder and the security Visa could provide to keep it that way. The service protects your existing Visa card with a password you create, giving you assurance that only you can use your Visa card online. The main objective of the campaign was to promote the added confidence that consumers would have with their Visa card when shopping at participating online stores. The print ads were created to generate awareness and to drive consumers to the web site to learn more and eventually sign up for the Verified by Visa service.