ASSIGNMENT: Website Redesign Pitch
ROLE: Creative Director
The objective of this project was to redesign the Automated External Defibrillator (AED) section of the Philips Healthcare web site. The focus of the redesign was to incorporate a level of segmentation into an otherwise product heavy user experience. The final creative presentation was a “proof of concept” interactive demo which not only presented a proposed new visual site design, but also demonstrated proposed functional UX enhancements. The creative team also created a short video which tells the story of a college administrator and his use of the Philips AED to save his colleagues life.
ASSIGNMENT: Trade Show Branding & Exhibit Design
ROLE: Creative Director / Consultant
The Scientific Assembly of the Radiological Society of North America (RSNA) annual meeting is a key event in the radiology industry, attracting medical physicists and other medical professionals from across the United States to participate in dynamic educational sessions, lectures and networking events. This annual meeting features an extensive exhibit hall with all the top medical equipment vendors from around the world. I joined the internal design team at Philips to help conceptualize and design the trade show space, including several interactive panels and tablet applications that were dispersed throughout the space to help promote Philips Healthcare products and services.
